The person behind the work

About AstraWake AI

I'm Wesley Cable. I run PipelineOS, a marketing agency, and I've spent five years helping businesses. I use AI in real business work. That's why I started AstraWake AI: to build AI employees for businesses.

From marketing systems to AI employees

From Marketing Systems to AI Employees

I've built marketing systems that run on process and clear rules. AI employees are the next step. They handle recurring business work, so you can focus on the parts of your business that need you.

What an AI Employee Means Here

An AI employee is not a chatbot. It's a working system built around a specific job. It takes inputs, follows written rules, and produces outputs you can review. It does the same kind of recurring work you'd hand to a new hire, but it runs on your rules, not on guesswork.

A board of connected process cards next to a laptop showing a checklist of tasks

How the work starts

How the Work Starts

We start with the work you already do every week. I map the task, define the inputs and outputs, and write the rules the AI employee will follow. Then we test it together. You stay in control of what it does and how it does it.

  1. new
    01

    Map the task

    The work you already do every week, written down with a clear start and finish.

  2. Draft
    02

    Write the rules

    The inputs, the outputs, and the rules the AI employee will follow.

  3. Approved
    03

    Test it together

    You stay in control of what it does and how it does it.

Where human judgment stays

Where Human Judgment Stays

AI can make mistakes. That's why every AI employee includes monitoring, human review, and owner control appropriate to the task. The level of review depends on the work, the risk, the data, and what happens if something goes wrong. Some tasks need a quick check. Others need a full approval step. You decide what makes sense for your business.

  • 01

    Monitoring

    Every AI employee is watched, appropriate to the task.

  • 02

    Human review

    Some tasks need a quick check. Others need a full approval step.

  • 03

    Owner control

    You decide what makes sense for your business.

The data boundary

I Build It. Your Data Stays Yours.

I build your AI employee, but I don't own your data.

A Business Owner's Perspective

I'm a member of the Granite Bay BNI chapter, and I've given a presentation there about AI employees. I keep the conversation plain and focused on the work.

Start with one job

Have a Recurring Task That Eats Your Week?

Tell me about it. I'll help you figure out if an AI employee makes sense for your business.